Michael Thamm, CEO of Costa Cruises, has announced a realignment of the group’s strategy in the Spanish market, which provides for the strengthening of investment on the Costa brand, with the aim of accelerating the growth and consolidate the group’s position in the country.
The brand Iberocruceros will disappear, and will be integrated into the Costa brand.
A curiosity: in Venice “Grand Celebration” has already been spotted with the hull painted white, like that Costa ships.
The Costa Group will expand and strengthen the range of the brand in Spain. and will spend resources, with the goal of becoming the most admired brand by customers and the best partner for travel agents.